Nicole Baptista

According to the journal I kept in second grade, I wanted to be one of two things when I grew up —
a journalist or a "well-educated singer." I have a really bad voice.

I'm an accomplished storyteller — journalist, technology and innovation writer, music reviewer — with a relentless curiosity about people. From spending two years covering an infamous murder trial in Marin County to interviewing innovation leaders from all over the globe, I continue to ask questions aimed at driving change, boosting business, and bettering the world.

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VentureBeat • 2nd July 2015

Data scientists and lawyers: A marriage made in Silicon Valley

Data scientists can frequently run up against a wall from their legal department when they try to innovate based on sensitive customer data. It makes sense — after all, data science teams and legal teams are natural antagonists. Data scientists take risks and innovate with big data. Lawyers avoid risks at all cost and act as the letter of the law.

Intuit Labs • 1st February 2016

Innovation is for Everyone

Ten teams of high school students proved that innovation is possible at any age when they created Minimal Viable Products (MVPs) that could potentially solve problems that plague society.

26th April 2019

UI/UX Design

An example of content design for one of the leading healthcare providers in the country. This site is dedicated to helping users learn about and order infrastructure services, including cloud servers, storage and networks.

Intuit • 1st October 2015

Paycheck to Paycheck

Tears trickled down Alicia’s cheeks as she recalled days that she went without food in order to pay her bills. Gently rubbing her eyes, she kept an unbroken smile, and told the story of a “bubbly” girl raised by hardworking Mexican and Tonga Island immigrants who instilled a fervent value in education. Though Alicia is more than $22,000 in credit card debt, she’s confident that she’ll earn her master’s degree, become an established attorney and send her best friend on the vacation of her dreams.

26th April 2019

Innovation Leader Teaches Design Thinking to Help Impoverished Youth Prosper

A team of innovation catalysts took Intuit’s We Give and We Give Back program to heart. The Tucson group taught design thinking to a class of 10 Imago Dei Middle School eighth graders and facilitated the children’s Fruitful Organic Garden venture.

Intuit Labs • 3rd January 2017

Prodigy vows to offer affordable, 3D-printed prosthetics

It wouldn’t be the first time Easton LaChappelle’s father extinguished a small inferno in his son’s bedroom. LaChappelle liked to play with fire — the teenage inventor built a gasoline motor for his bike and numerous rockets before designing his first prosthetic hand using LEGOs, fishing wire and electrical tubing. Later he created a 3D-printed robotic arm capable of operating in conjunction with a user’s mind.